H.I.G. Capital Announces Sale of Majority Stake in GLD to MarcyPen Capital Partners
H.I.G. Will Retain Minority Ownership As Brand Accelerates Growth Into New Era
MIAMI – July 7, 2025 – H.I.G. Growth Partners (“H.I.G. Growth”), the dedicated growth capital investment affiliate of H.I.G. Capital (“H.I.G.” or the “Firm”), a leading global alternative investment firm with $70 billion of capital under management, is pleased to announce the sale of its portfolio company, The GLD Shop (“GLD” or the “Company”), a category-defining jewelry and lifestyle brand, to MarcyPen Capital Partners (“MarcyPen”) and Brand Velocity Group. H.I.G. will continue to maintain a minority interest in the company and support its next chapter of growth.
Based in Miami, FL, GLD is an international lifestyle jewelry brand known for designing both classic and custom chains, pendants, watches, and accessories. Since launching in 2015, GLD has become a cultural force with millions of customers and followers, trusted by top athletes, artists, and tastemakers around the world. GLD blends streetwear edge with luxury craftsmanship and is redefining what modern jewelry looks like across sport, music, and fashion.
Following H.I.G.’s strategic investment and partnership in 2021, GLD has built a world-class leadership team, enhanced its marketing strategy, significantly expanded its product portfolio, and deepened its connection with its loyal following and community. The Company grew its revenue by more than 130% over four years and achieved significant levels of profitability.
Evan Karp, Managing Director at H.I.G. Growth, said, “GLD’s evolution from a digital disruptor to category leader has been part of our aligned vision with Christian and the senior management team since our initial investment. We’re proud of the growth we achieved working together, and we believe that MarcyPen and Brand Velocity are the ideal partners to expand upon the foundation that we have built. We look forward to joining them in this next phase of the Company’s continued growth.”
Christian Johnston, Founder, President, and Chief Creative Officer of GLD, said, “This partnership led by MarcyPen is a bold step forward in our evolution, and validation of the strength and relevance of our business, particularly following our recent successful expansion into retail and women’s categories. Both groups bring a rare combination of sophisticated investment capabilities, fluency in the consumer sector, and a deep understanding of the entrepreneurial journey, making them the ideal partner to support GLD in its next phase of growth. With MarcyPen and Brand Velocity, we’re increasing our scale while doubling down on our commitment to build a generational brand rooted in creativity and community.”
David Reinke, CEO of GLD, said, “We’re proud to partner with high caliber investors like MarcyPen and Brand Velocity and are confident their differentiated perspectives and investment acumen will unlock new growth opportunities while further deepening our grassroots authenticity. Together, both groups share GLD’s commitment to building creative-led and community-first brands, and their partnership allows us to match our momentum with the operational infrastructure needed to scale.”
Robbie Robinson, Co-Founder and CEO of MarcyPen, said, “Christian and the GLD team have created an authentic brand that blends connectivity to community, a focus on self-expression and customization, accessibility, and quality with a strong digital-first strategy. Through leveraging its trusted relationships within relevant and influential ecosystems and partnerships with major franchises, GLD has cultivated a loyal customer base who drive strong organic engagement across social media platforms. Our partnership with GLD is the perfect representation of MarcyPen’s commitment to partnering with game-changing brands. On behalf of myself and my partners, we are excited to contribute to GLD’s next chapter of growth.”
About GLD
GLD is a Miami-based international lifestyle jewelry brand known for designing both classic and custom chains, pendants, watches, and accessories for men and women. Since launching in 2015, GLD has become a cultural force, trusted by top athletes, artists, and tastemakers around the world. Worn by names like Micah Parsons, Carmelo Anthony, Kevin Durant, Paul Pogba, Polo G, Fivio Foreign, and Snoop Dogg, GLD blends streetwear edge with luxury craftsmanship. GLD is an official licensing partner of the NBA, NFL, MLB, NCAA, NHL, WNBA, and DC Comics, and continues to redefine what modern jewelry looks like across sport, music, and fashion. To learn more or shop the collection, visit gld.com and follow GLD on Facebook, TikTok, Instagram, YouTube, and X.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global alternative investment firm with $70 billion of capital under management.* H.I.G. Growth seeks to make both majority and minority investments in strong, growth-oriented businesses located throughout North America, Europe, and Latin America. H.I.G. Growth Partners considers investments across all industries but focuses on certain high-growth sectors where it has extensive in-house expertise, such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. H.I.G. Growth strives to work closely with its management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting, and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at HIGgrowth.com.
About MarcyPen Capital Partners
MarcyPen Capital Partners (“MarcyPen”) is a next generation investment platform that provides strategic capital to early and growth stage consumer businesses that create, move, and lead culture. The firm provides solutions-oriented capital to leading consumer businesses positioned to meet the needs and expectations of the ever-changing consumer, prioritizing strong engagement and collaboration with the companies it invests in. Leveraging its proprietary and global ecosystem of relationships with entrepreneurs, investors, and leaders of industry, MarcyPen provides strategic insights and guidance that help business builders scale. The firm pursues investments across subsectors that include beauty & personal care, consumer products, fashion & lifestyle, food & beverage, health & wellness, marketplaces, PR & creative, and tech-enabled services.
